Explore career options in marketing
Here you can find information on the types of careers and employment roles a marketing major or digital marketing qualification may land you.
You can also discover where to look for job vacancies, as well as professional associations, mentoring and international opportunities.
Opportunities
Marketing graduates will possess an understanding of consumer behaviour and skills in quantitative research and analysis, marketing strategy development, relationship management, branding, and promotion. Digital marketing graduates are also able to use social marketing analytics, AI, data analytics and data science to inform marketing strategy.
Marketing professionals are employed in virtually all sectors of government and industry. Graduates are employed in marketing, advertising and public relations roles; however, because marketing is central to all organisations, opportunities exist in a wide range of areas across the private, government and not-for-profit sectors.
With the additional digital marketing skills you could also gain a roles as a marketing, communications and or sustainable business analyst.
Career fields
- Market research
- Advertising agencies
- Public relations companies
- Marketing communications
- Direct marketing
- Sales and promotions
- Communications
- Social media
- Brand management
- Print and online media
- Video and film production organisations
- Government—local, state and federal
- Outbound or inbound marketing
- Search engine marketing
Employment roles
- Marketing assistant
- Graduate marketing officer
- Marketing coordinator
- Graduate content marketer
- Sales representative
- Public relations assistant
- Promotions coordinator
- Marketing researcher
- Direct marketing coordinator
- Advertising specialist
- Digital marketing assistant
- Content marketing assistant
- Junior marketing coordinator
- Marketing analyst
- Social media and marketing assistant
- Communications assistant
- Brand experience assistant
- Graduate account manager
- Digital marketing specialist
- Digital marketing coordinator
- Digital marketing officer
- Marketing and digital/social media coordinator
- Marketing strategist
Occupation snapshot
Employed
96,800
Annual growth
4,300
Weekly earnings
$1,803
Part-time share
17%
This data is based on the occupation profile for advertising and marketing professionals, retrieved from the Government's website July 2024.
Your employability
In addition to knowledge and skills directly related to your program of study, you will also develop a range of other skills such as teamwork, analytical, communication through academic study, employment, voluntary work, sporting and recreational activities and life experience.
Recognising the value employers place on these skills is an important factor in your graduate job search. You can further develop your employability with these resources:
Vacancies
Information on relevant vacancies can be found in a wide range of sources:
- (formerly Grad 色情网站)
Notable alumnus: Caitlin Pearson
Caitlin Pearson, the general manager of marketing and engagement at Macarthur Disability Services (MDS), significantly increased fundraising revenue by implementing a successful sponsorship and fundraising strategy. Her achievements earned her the 2017 Not-for-Profit Executive of the Year award at The CEO Magazine’s 色情网站n Executive of the Year Awards.
Job application resources
Craft a stand-out resume and cover letter, and learn how to prepare for job interviews.
Approach potential employers
Many work opportunities are not advertised, so we recommend approaching potential employers with the aim of researching their needs and how your skills, experience, interests and qualifications could match theirs.
This is called informational interviewing and will benefit you by:
- clarifying your specific career direction
- enhancing your professional network
- increasing your chances of being offered a job.
Industry outlook
The website includes helpful information such as job descriptions, employment prospects, average weekly earnings and skills requirements. Every job title in the database has a skills section to help you identify and describe essential skills for your future career.
The website also has job descriptions and a useful career insight section.
The website has up-to-date information on graduate salaries, especially the Graduate Outlook Survey (GOS) National Report, which contains undergraduate salary figures.
More detailed information is available at the portal.
Professional associations
Joining a professional association is a great way to interact with people in your field who can assist you to explore your career options and potentially find employment opportunities. These associations hold regular professional development and networking events:
Students are welcome to join and often receive a discount on their membership.
Mentoring
The award-winning Industry Mentoring Program provides an excellent opportunity to further develop your employability and build professional networks.
The Program is available to students with more than 80CP as well as recent graduates.
Sustainable Development Goals
Griffith University is aligned to the United Nation's Sustainable Development Goals ( SDGs ) and is committed to promoting decent work and economic growth, advancing the principles of responsible and sustainable consumption and production, and advocating for peace, justice, and resilient institutional frameworks.
Further careers information
Careers counselling
Individual career counselling sessions are available to all current students and recent graduates.
You can book an initial appointment via CareerHub.
Career planning
Our website has an array of career planning resources you can explore at any stage of your student journey.
Career Readiness
Check out our Career Readiness site in Learning@Griffith for additional information and resources for your career development learning:
Similar career options
Please note: The content on this webpage is a guide only. Please refer to degree-specific information and accreditation requirements of your profession on the Degree and Course Finder website and with the relevant professional accreditation body for your degree.