Regional Tourism Research
The Griffith Institute for Tourism engages and mobilises the input of local communities, tourism businesses and tourists in peripheral regions of 色情网站 to develop peak tourist experiences with exceptional potential to inspire repeat visits and recommendations.
The goal of this research program is to help foster more resilient peripheral communities by generating significant new sources of tourism-related employment and revenue. Innovative outcomes, co-created with local communities, assist peripheral destinations in implementing successful co-creative tourism aligned with their unique cultural and geographical circumstances.
Sustainable Development Goals
Griffith University is aligned to the United Nation's Sustainable Development Goals (SDGs) and is committed to promoting quality education, decent work, and industry, innovation and infrastructure, working towards a world where innovation drives sustainable development.
Research projects
Partnering with regional Queensland communities to revitalise tourism
From Charleville’s WWII Secret Base and Cosmos Centre to the Scenic Rim and Etheridge Shire, these projects are transforming local identity into unique tourism experiences. Through place-based storytelling, heritage interpretation, and sustainable development, initiatives include the creation of Masterplans, disaster resilience programs, community co-designed infrastructure, and immersive visitor attractions—generating regional pride, economic opportunity, and long-term impact across Queensland.
Murweh Shire Tourism Precinct
Reconstructing QLD鈥檚 Secret WWII History
Professor Brent Moyle
Professor Brent Moyle recently completed the project Stimulating Regional Tourism through the Virtual Reconstruction of Queensland's WWII Heritage under the Advance Queensland Fellowship. As a legacy, Murweh received funding to build an interpretive centre at the US Airbase site. The project has inspired strong local engagement, including a replica 1:6 scale B-17 bomber currently being built by the Charleville Aviation Club—an initiative anticipated by Professor Moyle in the original vision for the WWII Secret Base experience.
Qantas Drive Rejuvenation: Stage 2 Master Plan
Professor Karine Dupre and Professor Brent Moyle
Professors Karine Dupre and Brent Moyle are leading the ‘Qantas Drive Rejuvenation: Stage 2 Top-Secret Masterplan’ with Murweh Shire Council in Outback Queensland. The project aims to redesign the Qantas Drive entry statement and surrounding areas to reflect a strong local identity that aligns with community and visitor aspirations. Pictured: the project team, including students Majed Abu Seif and Ting Ren, presenting their report to the full council alongside Professor Dupre as part of the planning process.
Refurbishment of Charleville Cosmos Centre
Professor Brent Moyle
Professor Brent Moyle worked with Murweh Shire Council to revitalise Charleville’s Cosmos Centre and Observatory, the town’s flagship Dark Sky tourism attraction. Through a community-led co-design approach, the team developed new visitor experiences and a Masterplan for a Top-Secret Tourism Precinct. A key recommendation was to build a planetarium to enhance the experience during cloudy nights—an idea that helped secure Queensland Government funding through the Building Our Regions and Growing Tourism Infrastructure programs.
Unearth Etheridge
Professor Brent Moyle, Professor Karine Dupre, Dr Anna Kralj, Dr Truc Le
This project aims to boost regional tourism through strategies outlined in a Tourism Directions paper and Tourism Masterplan. One key initiative focuses on Creative Arts and Storytelling, which includes the design and construction of mobile pavilions and the installation of wayfinding signage to enhance visitor engagement. Another major goal is achieving eco-certification for Etheridge Shire as a sustainable tourism destination, supporting local businesses, and positioning the region as a unique and environmentally conscious destination.
Join Professor Brent Moyle, Professor Karine Dupre, and Murweh Shire Council Mayor Shaun (Zoro) Radnedge as they discuss the project Stimulating Regional Tourism through the Virtual Reconstruction of Queensland's WWII Heritage.
20 Projects and 1 Tourism Resilience and Recovery Plan (20P1TRRP)
Professor Karine Dupre, Professor聽Sarah Gardiner, Dr Noel Scott, Dr Margarida Abreu Novais, Associate Professor Jim Smart, Made Handijaya Dewantara
This project will deliver a disaster response program and 20 impact projects for the tourism sector in the Scenic Rim.
Twenty stakeholders will engage in training workshops, a study tour, and entrepreneurship capacity building seminars and complete an impact bushfire recovery or resilience project which aims to facilitate tourism-led disaster recovery, build local capacity to future-proof the region from climate-related risk and increase employment, trade and commerce. Participants will contribute to a regional tourism crisis plan white paper that enables a scalable blueprint to build leadership and resilience among SMEs, as well as supports community frameworks and increases the economic, social and natural recovery and resilience.